According to a new survey by the Creative Group, although the recession has hit many marketing departments hard, there is some good news for those in the creative industry: Sixty-one percent of marketing and advertising executives interviewed said marketing teams have greater influence on business decisions than they did three years ago. This compares to 23 percent who believe marketing professionals hold less sway.
Advertising and marketing executives were asked, "Do you believe the influence a company's marketing professionals have on business decisions has increased or decreased in the last three years?" Their responses:
Increased significantly...........................18%
Increased somewhat................................43%
No change.........................................15%
Decreased somewhat................................20%
Decreased significantly............................3%
Don't know.........................................1%
100%
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