Tuesday, November 20, 2007

Retailers Think Big for Cyber Monday with One-Day Sales as More Americans Shop from Work

This year, Cyber Monday, the ceremonial kickoff to the online holiday shopping season, is expected to be more promotional than ever as retailers offer one-day promotions and special offers to bring holiday shoppers online. On Cyber Monday, the Monday after Thanksgiving, online retailers will be unveiling an array of deals to demonstrate what websites have to offer this holiday season.

According to the eHoliday Survey, conducted this fall by BizRate Research, the majority of online retailers will feature special promotions for Cyber Monday this year. Promotions will range from special email campaigns (32.0%) to specific deals (29.9%) to one-day sales (28.9%). Additionally, one-fourth of retailers (24.7%) will offer free shipping on all purchases. In fact, 72.2 percent of online retailers are planning a special promotion for Cyber Monday, up from 42.7 percent just two years ago.

Cyber Monday, a term coined by Shop.org in 2005, began after online retailers noticed a trend of people shopping online on the Monday after Thanksgiving. Since then, consumers have flooded websites on Cyber Monday and come to expect robust promotions and specials that day.

Though more than half of U.S. homes have high-speed access, many Americans feel the best place to shop for online gifts is not at the mall, but at the office. This year, according to a BIGresearch survey conducted for Shop.org, 54.5 percent of office workers with Internet access, or 68.5 million people, will shop for holiday gifts from work, up substantially from 50.7 percent in 2006 and 44.7 percent in 2005.

Though slightly more than half of workers will be shopping from the office, some are more likely to make a dent in their wish lists than others. According to the BIGresearch survey, men are more likely to shop from work than women (57.3% vs. 51.7%) and young adults 18-24 years old are more likely to shop there than any other age group (72.9%). Additionally, consumers in Western states are more likely to shop from the office than those in other regions (56.4%).

In addition to a rise in online sales, the Internet will have a large impact on overall sales this holiday season. According to a BIGresearch survey conducted for Shop.org, the Internet will influence 30.2 percent of holiday sales this year, up from 28.9 percent last year. The online retail industry has come together again this year to create a collection of the best online offers for Cyber Monday.

At CyberMonday.com, which launched one year ago, more than 500 retailers will be posting holiday promotions and special savings both on Cyber Monday and throughout the holiday season.

Last year, more than 300,000 people visited CyberMonday.com on Cyber Monday itself. Traffic to the site was so substantial that Mall Networks has dramatically increased capacity for the site this year.

More information can be found at www.CRMindustry.com

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