A recent survey conducted by Really Simple Systems, a provider of hosted CRM software, revealed that over 80% of respondents regarded employee resistance to using the software as the biggest hurdle they faced when implementing a new system.
The survey questioned 500 users of CRM encompassing SME business owners, directors and sales, marketing and IT managers on their views of the current state of the CRM market and the efficacy of products currently available. Surprisingly, of the users polled, 82.9% of respondents said that getting staff to use the software was the biggest challenge they faced.
Another key finding of the survey revealed that 71.9% of the respondents surveyed said that they would be prepared to trade functionality in their CRM systems for ease of use.
Other findings from the research revealed that:
- 42.9% of respondents use less than half of their existing CRM system's functionality
- 50.5% said that synchronizing data was a major issue
- 67.1% said that finding time to evaluate CRM systems was a major issue
More information can be found at www.CRMindustry.com
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