Tuesday, August 19, 2008

Consumer Spending May Be Down But Don't Count U.S. Consumers Out

According to a recent survey by The NPD Group, Inc., in July, 34% of consumers stated they would not change their purchase behavior; that is down from April when 42% said they would do nothing different.

Another shift worth noting is where consumers tell NPD they plan to shop. In July, 41% of consumers stated that economic conditions would not affect where they shop. In April, that number was 44%.

More consumers are feeling some ‘budget erosion’ due to gasoline and utility expenses. The number of survey respondents saying they are putting more money toward paying their gasoline and utility bills was 66% in July and 65% in April.

On the other hand, there hasn’t been much change in the number of survey respondents who say they are concerned about losing their jobs. That number has remained flat at 34%.

More information on Customer Relationship Management can be found at www.CRMindustry.com

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