Wednesday, April 22, 2009

Fortune 500 Corporate Blog Adoption Slow and Steady

The Fortune 500 are farther along in their adoption of public-facing corporate blogs than previous data has suggested. This was the key finding of a new research study, “The Fortune 500 and Blogging: Slow and Steady” conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.

The report conclusively shows that while the Fortune 500 companies are adopting social media at a slower rate than other leading businesses, universities and charities, many more of them are blogging than has been previously reported.

Key Findings include:

-- 81 of the Fortune 500 or 16% currently have public-facing blogs.

-- This compares with 39 percent of the Inc. 500; 41 percent of the higher education sector and 57 percent of the nation’s Top 200 Charities.

-- 28 percent of the Fortune 500’s blogs link to Twitter accounts. (Other Fortune 500 companies have Twitter accounts, but they are not linked to their blogs)

-- Five of the top ten companies have public blogs: Wal-Mart, Chevron, General Motors, Ford, and Bank of America.

-- 90 percent of the Fortune 500’s blogs have the comments feature enabled.

-- The computer software/hardware technology industry has the most blogs, followed by the food and drug industry, financial services, Internet services, semi-conductors, retail and automotive respectively.

-- Ten percent of the Fortune 500’s blogs link to podcasts; 21 percent incorporate video

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