Wednesday, July 8, 2009

Survey Shows Many Users are Underwhelmed by Their Experiences of SaaS

A recent survey by Gartner, Inc. has revealed that although software as a service (SaaS) is more mainstream and less controversial than ever before, many customers are underwhelmed by their current experience of it and sense that SaaS is not quite the panacea it often promised to be.

The survey, which was conducted in December 2008 among users and prospects of SaaS solutions in 333 enterprises in the U.S. and the U.K., found that the apparent acceptance of SaaS as a viable model has not entirely translated into satisfied users of SaaS.

Gartner found that 58 percent of organizations will maintain current levels of SaaS in the next two years, 32 percent will expand, 5 percent will discontinue and 5 percent will decrease levels.

Survey findings showed that overall, organizations are somewhat satisfied with SaaS, with an average score 4.74 on a 7-point scale. All 16 aspects included in the survey rated similarly, including (in order of popularity) functionality for business users, provider responsiveness, reliability of performance to technical specifications, service reliability and support compliance and risk management.

Gartner found slight differences between U.S. and U.K. survey participants. U.S. organizations rated all 16 aspects slightly higher than the overall average at 4.94, while U.K. organizations were more critical and rated slightly lower at 4.34. U.S. respondents were most satisfied with provider responsiveness, functionality for business users and reliability of performance to technical specifications and least satisfied with yearly cost of service, terms and conditions and predictability of costs. U.K. respondents were most satisfied with support compliance and risk management, service reliability and terms and conditions, and least satisfied with speed to implementation, predictability of costs and post sale/user support.

When asked to identify the top three factors that they would consider in making their decision to deploy SaaS, meeting technical requirements was the top overall consideration at 46 percent, followed by security, privacy and/or confidentiality at 33 percent and ease of integration and functionality needed for business unit owners, both at 29 percent.

Respondents who have considered using SaaS, but decided not to, were asked what factors they considered in making the decision. Forty two percent cited high cost of service, 38 percent said difficulty with integration and 33 percent said the solution didn’t meet technical requirements. These findings contradict the general impression that SaaS could help alleviate costs and also that it does not require much integration and technical requirements.

More information on SaaS can be found at www.CRMindustry.com

1 comment:

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