Sunday, August 9, 2009

Worldwide Online Ad Spending Contracts 5% in the Second Quarter, U.S. Loses 7%

Worldwide spending on Internet advertising contracted for the second consecutive quarter, by 5%, to $13.9 billion from $14.7 billion in the same quarter a year ago. IDC's Worldwide and U.S. Internet Ad Spend Report 2Q09 (forthcoming) found that all global regions posted losses, with the exception of the Asia/Pacific region and Japan, which saw slight gains in the second quarter (2Q09). U.S. spending also declined for the second quarter in a row, by 7% year over year, to $6.2 billion from $6.6 billion.

In the United States, all major advertising formats saw year-over-year revenue losses, with search ads being least affected, display ads losing 12%, and classifieds shrinking 17%. All major publishers' ad sales declined, for the most part at double-digit loss rates, with Google being the only exception, posting low single-digit growth. Worst affected were Monster.com with a 31% decline, suffering from the terrible condition of the classifieds business in the current downturn, and AOL, hit by both the weakness in display ads as well as internal sales problems.

For the coming quarters, there is good news and bad news. The bad news first: Given the 2Q09 numbers and the outlook provided by media companies such as Yahoo!, IDC expects U.S. advertisers to decrease their online spending quarter over quarter in 3Q09 by about the same amount as they did in the first and second quarters of 2009. The good news: It seems like things are not going to get any worse in the Internet ad industry.

2 comments:

Modern Sport Watches said...

Rare Seiko is biggest watches old seiko watches industry. Made the first self-winding wristwatch vintage 1970's watches.Seiko timepieces are
designed to be water resistant.Collections Elite Collections Tressia and La Grand Sport, which includes the
Arctura ,Sportura and Coutura. Most selling items are Kinetic Perpetual, Kinetic Chronograph, Kinetic Auto Relay, Kinetic, Analog Digital,Chronograph, Flight Computer and Perpetual Calendar
For more information on quality luxury watches

Modern Sport Watches said...

Citizen Watch Company is a watch brand in mens watches and dress watches.Citizen Watch Company makes dive watches, navihawk watches and
eco-drive. They make every kind of watch you can think of. There are Citizen dress watches Perpetual Calendar Chronograph.Citizen watches is the
Eco-Drive There are Citizen diving watches. Citizen sport watches.Wide range in the price of Citizen watches online