Monday, September 7, 2009

Americans Continue To Adopt Digital Lifestyle

Americans of all ages continue to adopt a digital lifestyle according to the largest annual survey of consumers' technology adoption and attitudes by Forrester Research, Inc. "The State Of Consumers And Technology: Benchmark 2009, US" is a graphical analysis of Forrester's North American Technographics Benchmark Survey, 2009 (US, Canada) of nearly 48,000 respondents. Highlights of the report include:

Devices. High-definition televisions (HDTVs) and home networks were two of the fastest-growing consumer technologies in 2008. Over the next five years, nearly 39 million US households will get their first high-definition set and more than 30 million homes will add network connectivity. Forty-four percent of US households have a laptop, and the average American family owns two personal computers.

Media consumption. While media consumption among all Americans is split evenly between new and traditional media, on average, consumers younger than 40 spend almost 2 hours a week more with new media than they do with traditional media.

Mobile. Four in five US households now have a mobile phone; families with older children have nearly three mobile phones per household, the most of any age segment. Eight percent of consumers own a smartphone.

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