Nearly 60% of Business Owners Use Social Media Tools to Communicate With Their Customers

Newtek Business Services announced the findings of its SB Authority Market Sentiment Survey, a monthly window into the concerns of independent business owners. Based on a poll of approximately 2,200 respondents, one of the key findings from the October survey is 57 percent of business owners are using social media to attract new customers and over 58 percent are using these tools to communicate with existing customers. In addition, 55 percent of business owners state that Facebook and Twitter are significant engines of growth for their business.
The full October 2011 results showed the following:

Do you use Facebook, Twitter or other forms of social media to attract new customers in your business?
Yes 57%
No 43%

Is social media (Facebook, Twitter, etc.) a significant engine of sales growth for your business?
Yes 55%
No 45%

Do you use social media (Facebook, Twitter) to communicate with your current customers?
Yes 58%
No 42%

More information on CRM and social media can be found at www.CRMindustry.com