Tuesday, November 6, 2012

Gartner Says 821 Million Smart Devices Will Be Purchased Worldwide in 2012; Sales to Rise to 1.2 Billion in 2013

The consumerization trend has hit IT as an unstoppable force, as 821 million smart devices (smartphones and tablets) will be purchased worldwide in 2012 and pass the billion mark in 2013, according to Gartner, Inc. Smart devices will account for 70 percent of total devices sold in 2012.

 In 2016, two-thirds of the mobile workforce will own a smartphone, and 40 percent of the workforce will be mobile. Tablets will be the key accelerator to mobility. Gartner estimates that in 2012 purchases of tablets by businesses will reach 13 million units and will more than triple by 2016, to reach 53 million units. 

Smartphones have become truly pervasive in every aspect of an employee’s life. Gartner estimates that 56 percent of smartphones purchased by businesses in North America and Europe will be Android devices in 2016, up from 34 percent in 2012 and virtually no penetration in 2010. 

The increasing penetration of Android in the enterprise will continue to pose challenges for the IT department and the CIO to ensure that security and manageability remain a priority. However, Android and iOS-based devices will continue to increase their presence in the enterprise side-by-side and in most cases instead of RIM.

In the business market, Windows 8 will take the No. 3 position in the tablet market behind Apple and Android by 2016, with interest coming more from businesses than consumers. Tablets and convertibles will be the way into businesses for Windows 8. Gartner estimates that the share of Windows 8 tablets and ultramobiles in businesses will reach 39 percent in 2016. 

Over the past year, we have seen consumer preferences shaping not only the vendors’ landscape but also the way IT departments need to think about devices in the enterprise with BYOD becoming a part of the devices policy. In just 12 months businesses have moved from resisting Apple to accepting its devices in the organization. CIOs who balance workers' passion for Apple with the needs of IT will reap surprising benefits and prepare the business for entry of other consumer-market vendor technologies.

More information on mobile devices and CRM can be found at www.CRMIndustry.com

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