By the end of 2015, 50 percent of new retail customer identities will be based on social network identities, up from less than 5 percent today, according to Gartner,Inc. Along with federation technologies and mobile computing, social identity adoption will have a major impact on the practice of identity and access management (IAM) in 2013 and beyond.
also benefit from the use of social identities for authentication. It reduces
the number of abandoned registrations and logins, and makes it easier for
customers to browse and buy. Therefore, it also helps organizations attract and
lack of identity proofing and weak authentication for social network identities
can expose merchants to more fraud. Service providers therefore have to defend
themselves. They may allow social network registration, but augment the process
with additional controls when a retail site provides access to sensitive data
and monetary transactions. Alternatively, merchants may accept the increased
risk without additional controls because of the potential increase in the
number of customers and the volume of purchases; this approach "passes the
buck" to payment card companies — but they already have robust fraud
detection and management tools and processes in place.
More information on CRM and social media can be found at www.CRMindustry.com.