Friday, May 2, 2008

Upwardly Mobile: Enterprise Mobility Investments Increase in 2008

New research from Aberdeen, a Harte-Hanks Company reveals that enterprise mobility continues to be a top investment priority in 2008. In a recent survey, 4,654 respondents reported a year-over-year increase of 7.6% in enterprise mobility as a planned spend.

In the 2008 Aberdeen Report, business professionals have also recognized mobility as one of the top three technologies that will have the greatest impact on their business over the next 3-5 years. They see growth in utilizing mobile devices to improve operational efficiencies and bridge gaps between collaborative teams. For example, one in five sales professionals surveyed identified an “increasingly mobile sales force” as a top-two factor driving sale decisions in 2008. As demands on business productivity continue to grow, so will investments in mobile solutions.

The Report further reveals how mobility has become essential to global businesses. More organizations are building a suite of organizational capabilities around policy, staff and training to move forward with a sound mobility strategy. Organizations are seeking to enhance their mobile infrastructure and connectivity to enable this trend toward workplace productivity. In fact, 69% of survey respondents stated they will be leveraging high-speed mobile data services to enable that connectivity. Another major area of investment will be the mobile devices themselves – by the end of 2008, nearly seven out of ten organizations will have deployed either Blackberry or Windows Mobile devices.

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