Thursday, November 20, 2008

Yankee Group Says Anywhere Is Hot for the Holidays

In a new report, They Want Their Anywhere for the Holidays, Yankee Group identifies connectivity as the holiday's hottest gift trend and suggests electronic devices for a wide range of consumers. From mobile hardware to wireless media players, this year’s holiday buying season will be shaped by the demands of five consumer segments defined in the Yankee Group Report, They Want Their Anywhere:

Actualized Anywheres: These consumers constantly crave connectivity and will be most attracted to integrated free mobile broadband connectivity products, which will allow them to indulge their connectivity addiction on the go. Recommended gifts for Actualized Anywheres include:
--The Amazon Kindle
--The Slingbox PRO-HD
--TomTom x40 GO LIVE

Outlet Jockeys: This consumer segment wants a rich and productive technology experience, both on the go and at home. The ideal holiday gift will offer them the opportunity to do both. Recommended gifts for Outlet Jockeys include:
--Gift certificates for iPhone applications
--Eye–Fi Explore SD Card
--Logitech Squeezebox or Squeezebox Boom Music Players

Digital Shut-ins: These consumers seek to enhance their home hardware, such as HDTVs, with additional services. Recommended gifts for Digital Shut-ins include:
--The Roku Netflix Box/Xbox 360
--SlingCatcher Universal Media Player
--Peek Wireless E–Mail Device

Technophytes: This group of consumers looks for cutting-edge technologies at bargain prices. Luckily, this holiday season offers a plethora of affordable consumer electronic gadgets. Recommended gifts for Technophytes include:
--Linksys Ultra RangePlus Wireless–N Broadband Router
--Slacker G2 Personal Radio
--Asus Eee PC S101

Analogs: Because they have little interest in technology for the sake of technology, these consumers want gadgets that simplify activities they are already doing. Recommended gifts for Analogs include:
--Kodak EASYSHARE W820 Wireless Digital Frame
--Lexmark Z1480 Wireless Printer

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