Tuesday, November 24, 2009

In Social Media, Point-of-View Equals ROI

Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this "social media thing" just doesn't pay out. To avoid such folly in 2010, marketers would be wise to follow these three basic steps to optimizing their social media ROI.
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