Wednesday, September 15, 2010

Getting Collaboration Right Pays: Small Efforts Can Improve Bottom-Line Performance by 0.3 to 1.0% of Total Enterprise Costs

The Corporate Executive Board (CEB), a research and advisory services company, revealed new research and related economic modeling that indicates even small efforts to improve collaboration through technology can improve bottom-line performance by 0.3 to 1.0 percent of total enterprise costs. The research findings, part of CEB's Social Computing and Communications Adoption Curve, offer businesses a unique view into the value of Enterprise 2.0 technologies, including what's working based on actual deployments.

In addition to providing valuable insight into cost savings and ROI, the findings behind the Social Computing and Communications Adoption Curve also show that:

-- Reaching planned levels of user adoption of Enterprise 2.0 technologies takes five-to-eight quarters after initial deployment of a given technology.

-- Social content technologies, such as wikis, social networking, and prediction markets, are falling short of adoption targets in as many as two-thirds of organizations.

-- Location-aware technologies, enterprise search capabilities, and synchronous document creation technologies are seeing the most growth in companies, with each expected to increases in employee adoption and use by 10 percent or more over the next year.

-- Organizations are realizing the most immediate value from technologies that help employees communicate faster. Implementation of mobile technologies, room-based telepresence, unified communications, and synchronous project planning technologies have either met or exceeded adoption targets in a majority of organizations. 

More information on CRM and collaboration can be found at

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