Worldwide mobile voice and data revenue will exceed one trillion dollars a year by 2014, according to Gartner, Inc. Mobile will generate revenue from a wide range of additional services such as context, advertising, application and service sales, and so on. Each of these will be a significant business worth several tens of billions of dollars per year.
In mature markets, smartphones will dominate device sales for the foreseeable future. However, the dominant mobile device type shipped globally will be feature phones without an identifiable OS because emerging markets dominate handset demand. Organizations operating in emerging markets should assume smartphones will be a niche device beyond 2014.
Many new device types such as tablets and e-book readers will emerge through 2012 and some will find a role in corporations. However, none will achieve a market share comparable to smartphones or laptops, which will remain the dominant corporate mobile devices. Mobile knowledge workers will require both a PC and a smartphone through 2014.
The smartphone platform space is very competitive, and the leaders will change through 2014 with Symbian is losing share to Android and iPhone OS (iOS). Android is gaining ground fast and will appear on consumer electronics and non-handset devices such as tablets.
Gartner believes that context will be a defining principle of mobile business for the next decade. It will play a key role in many areas of mobile business, especially advertising and marketing.
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