Customer Relationship Management (CRM) applications continue to deliver high return on investment (ROI), with an average benefit of $5.60 returned for every dollar spent, according to a Nucleus Research analysis.
Where other software areas show smaller incremental returns after reaping the greatest benefits in initial deployments, CRM was found to deliver significant ROI throughout its lifecycle, often enhanced by further investment. Organizations effectively deploying secondary applications, such mobile, social, marketing optimization and sales analytics can see triple-digit ROI while greatly increasing employee productivity. By deploying applications that run on top of existing CRM, companies have also seen an improvement in business forecasting and an increase in sales.
With reductions in the cost of deployment via the cloud, a focus on end user productivity, and a push towards social and mobile applications, there have been fundamental shifts in the goals of the CRM market that contribute to maintaining a high ROI. This has driven vendors to produce more rapid deployments that are developed through continued innovation in this space.
More information on CRM can be found at www.CRMindustry.com
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