Wednesday, December 7, 2011

Email Marketing and Social Media Are Top Areas of Investment in 2012

StrongMail, a provider of interactive marketing solutions for email marketing and social media, announced the results of its "2012 Marketing Trends" survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2011, 939 business leaders participated in the global survey.

Survey Highlights

-- 92% plan to increase or maintain marketing spend in 2012

-- 60% plan to increase email marketing budget; 55% social media; 37% mobile/search (tied)

-- 45% cite data integration as primary email marketing challenge in 2012; 43% lack of resources/staff; 40% content management

-- 48% cite increasing subscriber engagement as top 2012 email marketing initiative; 44% improving segmentation/targeting; 32% growing opt-in email list

-- 68% plan to integrate email marketing with social media; 44% with mobile; 17% with search
More information on social media and email marketing can be found at

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