According to the Kelsey Group, U.S. mobile advertising represents a promising future market opportunity that has remained largely out of reach for many years. Often-cited statistics about how many more mobile phones there are versus computers suggest we are on the verge of a market transformation akin to the early days of the Internet’s growth. While forecasters and pundits have touted the potential of mobile advertising for years, the U.S. market failed to materialize. This is about change. US mobile search advertising revenues are projected to reach $1.4 billion in 2012, up from $33.2 million in 2007, according to The Kelsey Group.
In addition, over the next five years, there will be tremendous innovation and investment in mobile platforms. Apple just sold its 1 millionth IPhone – as other manufacturers produce similar devices more people will rely on their phones to do activities many have now reserved for their computers. Better devices, improved mobile applications and a continually growing audience – no wonder the compound growth rate will reach 112% by 2012.
More information can be found at www.CRMindustry.com.
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