Thursday, October 18, 2007

2007 Online Holiday Retail Sales To Hit $33 Billion

US online retail sales this holiday season will reach $33 billion, a 21 percent increase over last year, according to a recent Forrester Research, Inc. survey of 2,500 online consumers.

Among the findings of this year's survey:

  • Apparel and accessories will top holiday shopping lists — 80 percent of respondents said that they would purchase something in this category online during the upcoming holiday season.

  • A majority of consumers have a continued interest in free shipping promotions — 61 percent of online consumers said that they are more likely to shop online with a retailer that offers free shipping.

  • Fewer consumers are willing to pay for "frills" like gift wrap or overnight delivery this year — only 26 percent of consumers said they would pay for expedited delivery prior to the holiday season, down from 45 percent who said they would do so in 2006.

  • Gift cards promise to be a big winner during the 2007 holiday season — 18 percent of online consumers said that they plan to spend more on gift cards this year, compared with last year.

  • More information can be found at

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