As enterprises continue to invest in front-office applications, customer relationship management (CRM) software revenue in Asia Pacific is forecast to grow at a compound annual growth rate (CAGR) of 16.8 percent from 2006 to 2011, according to Gartner, Inc. With Australia leading adoption in Asia Pacific with 42.8 percent of the region’s CRM market in 2006, growth will continue to be buoyant in this market, with a forecast CAGR of 15.5 percent to 2011.
The strong performance of the CRM software market across Asia Pacific is being fueled by growth across all subsegments and in particular marketing which accounted for 23.5 percent share of CRM software revenue. Unlike the U.S., where the explosive growth of software as a service (SaaS) solutions has driven demand, the Asia Pacific region is still driven by more traditional deployment of CRM applications.
Despite this, the continuous push of on-demand solutions and market consolidation will continue to stimulate growth. In Australia, the mature IT infrastructure and strong vendor sales and channel infrastructure, as well as the availability of integration and support services, will ensure continued market penetration.
More information can be found at www.CRMindustry.com