Five best practices for avoiding “CRM Gone Wild”

When it comes to creating a successful CRM project -- whether it's automating the quote-to-order process, creating greater visibility into the sales pipeline, refining your partner relationship management practices, or meeting any other business requirement -- less is more. In other words, identify your top CRM-related business goal, define the related functionality, and then deliver it. Save the "nice to have" wish list for later.
Read the full article...