By the end of 2014, penetration of cloud email and collaboration services (CECS) will stand at 10 percent and will have passed the "tipping point" with broad-scale adoption under way, according to Gartner, Inc.
Although Gartner believes that the time is right for some enterprises -- particularly smaller ones and those in industries with long underserved populations such as retail, hospitality and manufacturing -- to move at least some users to CECS during the next two years, analysts warned that readiness varies by service provider and urged caution.
Consequently, Gartner is lowering its short-term projected adoption rate for CECS. Analysts predict that most enterprises will not begin the move to CECS until 2014 when growth in the market will take off, before leveling off in 2020 as it exceeds 55 percent.
Gartner has pushed out the point at which it believes that 10 percent of the enterprise market will use cloud-based or software-as-a-service (SaaS) email from year-end 2012 to year-end 2014. Analysts said organizations are moving more slowly than anticipated for three primary reasons.
While most enterprises that have adopted CECS appear to have moved everyone to CECS, closer investigation reveals that they often retain small, dedicated, on-premises systems to maintain greater control over the content created and consumed by C-level executives -- whose communications are almost always subject to legal and regulatory scrutiny at semi-regular intervals.
More information on SaaS can be found at www.CRMindustry.com