Worldwide software as a service (SaaS) revenue is on pace to reach $12.1 billion in 2011, a 20.7 percent increase from 2010 of $10 billion, according to Gartner, Inc. The North American region is forecast to account for 63.6 percent of worldwide SaaS revenue in 2011. By the end of 2015, North America's share will represent 60.8 percent of worldwide SaaS revenue.
The top issues encountered when deploying SaaS also vary by region. Limited flexibility of customization is a top issue in EMEA, while limited integration to existing systems is the primary reason in North America and Asia/Pacific.
North America, specifically the U.S., represents the largest opportunity for SaaS, and it is the most mature of the regional markets. SaaS revenue in North America is projected to total $7.7 billion in 2011, an 18.7 percent increase from 2010 revenue of $6.5 billion. North American SaaS revenue is forecast to reach $12.9 billion in 2015.
In Western Europe, SaaS revenue is on pace to reach $2.7 billion, up 23.3 percent from 2010 revenue of $2.2 billion. SaaS revenue is projected to reach $4.8 billion in 2015. In Eastern Europe, SaaS revenue is expected to reach $131.4 million in 2011, a 29.8 percent increase from 2010 revenue of $101.2 million. Eastern Europe SaaS revenue is forecast to total $270.1 million in 2015.
SaaS revenue in Asia/Pacific is forecast to total $768.3 million in 2011, a 27.7 percent increase from 2010 revenue of $601.8 million. By the end of 2015, SaaS revenue in Asia/Pacific will reach $1.7 billion.
In Japan, SaaS revenue is projected to reach $379 million in 2011, up 20.2 percent from 2010 revenue of $315.3 million. By the end of 2015, SaaS revenue is expected to reach $629.1 million.
SaaS revenue in Latin America is on pace to total $328.4 million in 2011, a 23.5 percent increase from 2010 revenue of $266 million. Gartner analysts said that while in general the SaaS market in Latin America can be considered embryonic, many Latin American CIOs see the strategic importance of SaaS and Gartner expects overall software revenue for SaaS in Latin America to rise to $694.2 million in 2015.
More information on SaaS can be found at www.CRMindustry.com
No comments:
Post a Comment