UBM TechWeb has released its annual "Social Media at Work" research, which studies the social media consumption habits and preferences of almost 650 business technology decision makers.
Study highlights include:
LinkedIn and Twitter are the best places for IT decision makers to talk shop:
-- 69% are using LinkedIn for professional purposes
-- 44% are using Twitter for professional purposes
IT decision makers are using social media to share information about technology vendors, products and services:
-- 66% use social media to stay connected with colleagues and co-workers
-- 59% use social media to learn about new products, services and technologies
-- 47% use social media to seek advice from peers about technology purchases
Social media helps drive IT purchase decisions:
--58% use social media to obtain information for a technology purchase
More information about social media and IT can be found at www.CRMindustry.com.