Sunday, February 17, 2008

Brand Image is Main Motivation for Companies to be Eco-Friendly

BearingPoint, Inc., a management and technology consulting firm, announced the results of a survey that suggest that corporate image is one of the most significant motivations for US companies to be “eco-friendly.” The survey results were gathered from data from more than 600 executives from large firms around the world.

Seventy-one percent of US companies report that they proactively market the “environmental friendliness” of their products to their customers, which is comparatively higher than the global average of 59 percent.

Yet, US companies lag behind their global counterparts in developing “green” supply chains, the process by which products and services get from design to delivery and the operational area of many enterprises that is widely believed to leave the most significant environmental footprint.

Globally, the single-most important driver for companies to implement “greener” operations is regulatory compliance.

Also of note is the fact that 36 percent said their greatest barrier toward the implementation of “environmentally friendly” supply chains is a lack of information while 11 percent saw cost as a limiting factor.

While 83 percent of all companies surveyed claim to factor environmental concerns into their corporate strategy, slightly less than a quarter of US companies have worked to implement “green” supply chains, while approximately 38 percent of European companies and nearly all Japanese companies have taken steps to ease their environmental impact of their supply chain.

The survey also revealed that those companies which have acted are seeing a significant increase in customer satisfaction and are gaining some competitive advantage as a result; furthermore they are not only preempting likely new legislation, but also benefiting from savings in operating costs.

The survey questioned 601 directors of firms from around the globe with revenues ranging from $100 million to more than $1 billion. BearingPoint, Inc., one of the world’s largest management and technology consulting firms, announced the results of a survey that suggest that corporate image is one of the most significant motivations for US companies to be “eco-friendly.” The survey results were gathered from data from more than 600 executives from large firms around the world.

Seventy-one percent of US companies report that they proactively market the “environmental friendliness” of their products to their customers, which is comparatively higher than the global average of 59 percent.

Yet, US companies lag behind their global counterparts in developing “green” supply chains, the process by which products and services get from design to delivery and the operational area of many enterprises that is widely believed to leave the most significant environmental footprint.

Globally, the single-most important driver for companies to implement “greener” operations is regulatory compliance.

Also of note is the fact that 36 percent said their greatest barrier toward the implementation of “environmentally friendly” supply chains is a lack of information while 11 percent saw cost as a limiting factor.

While 83 percent of all companies surveyed claim to factor environmental concerns into their corporate strategy, slightly less than a quarter of US companies have worked to implement “green” supply chains, while approximately 38 percent of European companies and nearly all Japanese companies have taken steps to ease their environmental impact of their supply chain.

The survey also revealed that those companies which have acted are seeing a significant increase in customer satisfaction and are gaining some competitive advantage as a result; furthermore they are not only preempting likely new legislation, but also benefiting from savings in operating costs.

The survey questioned 601 directors of firms from around the globe with revenues ranging from $100 million to more than $1 billion.

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1 comment:

James said...

This is related to Supply Chain Management Services that US is lagging behind in developing supply chain management, the process by which products and services get from desigh to delievery and the operational area of many enterprises. Today 83 percent of all companies surveyed claim to factor environmental concerns into their corporate strategy.