Tuesday, February 26, 2008

Technology Populism Will Drive The Next Wave Of IT Adoption

The next wave of change within IT organizations will be fueled by the proliferation of consumer devices, social networking tools, and cloud-based collaboration services making their way into the enterprise, according to a new report by Forrester Research, Inc. What Forrester calls Technology Populism will force Information & Knowledge Management professionals to rethink how they currently evaluate, provision, and support collaborative software and services. This sea change will present IT departments with a number of opportunities and challenges that will upend the traditional way that technology is deployed.

Other drivers behind Technology Populism include:

--Cheap broadband at home and work. Nearly 50 percent of North American households have a broadband connection, and the Web continues to develop into the preferred platform for two-way communication and collaboration. According to Forrester, 15 percent of North American adults use social networking sites on at least a monthly basis and 34 percent communicate via instant message as frequently.

--A new generation of applications based on network interactions. Companies are learning how to exploit services such as LinkedIn, Facebook, and salesforce.com for business purposes to generate sales leads, recruit talent, and test and improve products.

--IT views Web 2.0 favorably. Despite popular opinion, IT leaders support Web 2.0 technologies in the workplace: A recent Forrester study shows 72 percent of IT departments are using some form of Web 2.0 technology.

Among the challenges posed by Technology Populism are how to govern Web 2.0 technologies, ensuring information integrity and avoiding information silos, a real issue as these new tools could create volumes of information microsilos that make it next to impossible to find information. In addition, IT departments are faced with current collaboration and Social Computing technologies becoming obsolete as Technology Populism grows.

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1 comment:

Piyush Bakshi said...

What Forrester refers to as Technology Populism is just a result of the growth of the Internet as a medium for dispensing information and services. SaaS companies have realized this and they are going to be at the forefront of this next wave of IT adoption.